Forbes recently reported that The Walt Disney Company ranked in the top spot of the World’s Most Reputable Companies—an annual list that is constructed by world-renowned private consulting firm Reputation Institute. Out of 130 companies evaluated, Disney and Google shared the No. 1 position this year.
The results were based on an online survey—conducted earlier this year—that interviewed more than 55,000 consumers across the 15 largest markets around the globe in order to measure the corporate reputation of some of the world’s most visible companies. Participants provided their insights on whether they trusted, respected, had good feelings about and admired the reputation of the companies identified in the study.
“Disney’s strength is its products,” Kasper Ulf Nielsen, executive partner and cofounder of Reputation Institute, shares in the Forbes article. “When you’re dealing with children and emotions, people assume you are also doing well for the citizenship at large. People’s perception is that Disney is a company that engages locally.” Our commitment to be among the most admired companies in the world guides our actions as a company and our efforts to promote the happiness and well-being of kids and families.
This honor follows similar recognitions from last year, when Disney topped the America’s Most Reputable Companies list, and was named one of the World’s Most Socially Responsible Companies, along with Microsoft, Google and BMW. Reputation Institute conducted both studies.
We’re extremely proud of this achievement as we continue to expand our library of world-class entertainment experiences and stories for families everywhere.
– See more at: https://www.thewaltdisneycompany.com/blog/disney-named-worlds-most-reputable-company#sthash.ByZdEYsp.dpuf